Which tasks should remain human-operated in a business?

Jul 18 2023

Creative and Strategy Development

The first area that quintessentially requires the human touch is creative and strategic development. While AI has shown considerable improvements in generating creative content, it still lacks the intuitive understanding and emotional connection necessary for effective strategy development and branding. This is especially important in fields like marketing and public relations where cultural context, emotions, and personal experiences play a significant role.

Creativity goes beyond just putting ideas together; it involves creating connective stories, understanding the intended audience's thoughts and emotions, and generating ideas that resonate on a human level. Nuances like humor, sarcasm, and empathy cannot be replicated by an AI. Thus, tasks involving content creation, branding, and strategic decisions should primarily remain in human hands.

Decision-making and Emotional Intelligence

Another area which should remain human-operated is decision-making, particularly decisions that require the assessment of intangible or non-quantitative factors. Despite advancements in predictive analytics, machines are still incapable of completely taking into account human behavior, cultural nuances, and ethical considerations that often come into play while making decisions.

Emotional Intelligence (EQ) is another crucial factor that machines lack. EQ is essential in understanding and navigating workplace dynamics, fostering an inclusive and collaborative environment, providing emotional support to colleagues, and creating strong relationships with clients. In sensitive situations, empathy, compassion, and understanding - inherently human traits - are necessary, and cannot be replaced by a machine.

Customer Service and Personal Interactions

Customer service and personal interactions are another crucial area where humans excel over machines. Even though chatbots and AI-operated systems can handle repetitive queries or problems, they fall short when the issues are complex and multifaceted, or when customers need to feel heard and understood.

Good customer service goes beyond just resolving the query - it includes understanding the customer’s emotions and showing genuine concern. An AI-operated system just can't match the emotional comfort that a compassionate human agent can provide. Similarly, when it comes to networking, negotiating, and building business relationships, the irreplaceable value of human touch, facial expressions, and body language can't be ignored.

In conclusion, while it is appreciable to capitalize on the efficiency and capabilities of automation, a balance should be maintained to ensure that the business keeps its human essence. Technology is a tool, and like any tool, it is most effective when wielded by a skilled human hand.


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