What Makes A Business Website Perform Well?

A business website is the best way to reach a pool of customers. If you want to bring attention to a product or service, websites have a reach like nothing else. But even with knowing that, there's a chance your website won't perform well once it goes live.

Of course, understanding the numbers behind your website is the first step to understanding its impact. Take a look at your analytics to find out where traffic is coming from, how long people are spending on your website, and which pages are attracting the most attention. Once you know what's working and what isn't, you can then take steps to improve.

That's where these elements come in. If you want your website to stand out, incorporate these features into the design.

Loads Fast

When a website loads fast, it's going to maintain a high level of traffic. You should always assume you'll be dealing with impatient people, and in the online world, that effect is amplified by ten.

What could have been a customer is going to click away if the page doesn't load within one to two seconds. It doesn't sound like a lot of time, but in a digital age of vast experience, it's akin to forever!

If your website is loading slowly, it might be due to your use of content. If there are too many images, for example, and not enough bandwidth on the other end, it's going to take a while for the page to 'buffer'.

Social Media Integration

If your website is linked to your social media, either directly or through links placed in posts themselves, you're going to get a lot more traffic. And the best thing? All of these clicks are going to be valuable leads - they already follow you and now they want to buy something!

Integrating your website into your social media is super simple. All you have to do is link them together with buttons on either side. Most platforms don't require extensions for this either; you can do it all 'in-house' with just a few clicks.

Landing Pages

A landing page targets a customer more closely than any other kind of webpage. That's why they're essential to a website's performance. A landing page that's been refined for SEO purposes and is written with the knowledge of the sales funnel will always bring in good leads.

But you don't have to put a landing page together alone. You'll need to write up some content, of course, but you can use various landing page builders to get the layout and presentation right.

Then upload the page to your website and routinely update it to reflect the customer base you're trying to attract. You could even create a landing page for every product you offer!

Safe to Use

When a website is safe to use, it's going to come across as a legitimate seller. This is important to both the search engine it's placed on and the customer you're asking to click through. Make it safe and you'll be seen as a figure of trust.

Making a website safe is actually quite easy. The first thing to do is purchase an SSL to ensure any data that goes through your website is encrypted away from prying eyes. You should also patch the website as often as possible to prevent backdoor exploits from cropping up. When something is out of date, it's vulnerable!

Great Content

It's not just your product or service that brings someone to your website. They're on the lookout for content that's useful to them as well. It's why so many businesses run blogs as well - there's money to be made in creating content outside of what you're selling.

You can provide advice, you can provide a bit of entertainment, and you can provide a lot more value to a user's time. They're going to want to stick around for longer because there's more to get through!

Set up a content schedule to make sure you're pushing out new posts and articles on a regular basis. You don't need to have something ready to go every single day, but once a week or three times a month tends to work best. Don't be afraid to experiment to find the best balance for you.

A business website can perform well for a variety of reasons, but these factors are always working behind the scenes. The more you focus on them, the more successful you'll be in the digital landscape.