Unconventional Marketing Tactics To Capture Your Audience's Attention

When it comes to marketing, you don't always have to do everything by the book. In fact, taking the odd risk here and there might actually be beneficial. Eventually, you might come across something that sticks.

That's where this post can help. We look at some of the least conventional marketing options out there. These concepts can take even a small company and help it thrive in the national and international markets.

Here are some concepts to try:

Get Your Audience To Feature Your Products And Services

One of the most powerful tactics is to get your audience to discuss and feature your products and services. Asking them to trial and post results on social media can be an excellent way to gain more exposure.

When content comes from customers, it automatically improves trust. You're not asking people to believe your biased opinion about your products. Instead, you're getting people who've already paid for them to say what they think.

Make Marketing Into A Game

Another innovative approach is to turn your marketing efforts into a game. Getting your audience to actively engage with you can be a powerful technique.

You can turn marketing into a game by developing a social media app or assigning people challenges via X. Ideally, there should be some hard work involved, but it should also motivate people to share their experiences (and therefore your products).

Think about a way you could combine your product with some sort of challenge or effort. See whether people are willing to push themselves in return for a chance at winning a prize.

Send Out Cryptic Messages

You could also try sending cryptic messages to fans who want to know what you might release next. These little tidbits can encourage them to keep following you and get pumped about what might happen next. We've seen everyone from automakers to graphics card companies doing this with varying success.

Use High-Risk Marketing

Stunt marketing is another option, but it should be done carefully because of the high risk it might backfire. Companies often work with a digital marketing agency to make sure they're not overstepping the mark or breaking any laws.

Skydiving is the obvious stunt marketing gig, but there are others. You want it to be edgy enough for people to notice, but not so extreme that it puts them off.

Guerilla Marketing

Guerilla marketing is another strategy many brands use. It involves looking for high-impact, low-cost methods to get your message across.

Again, you'll need to be creative. Guerilla marketing ideas won't come to you automatically. However, over time, you'll get a sense of the options out there and what you can do to excel. It's the sort of tactic you get better at over time.

Pop-Up Shops

Finally, you may be able to grab your audiences' attention with the help of pop-up shops. These provide a quick and straightforward way to meet customers in person and discuss their problems. They're also eye-catching. People immediately see them and must know more.