Mar 24 2025
If you ask yourself what your most important asset is as a business owner, what might be your answer? Perhaps it's the team you've established around you to help you do all the jobs that result in revenue. It could be the fantastic products and services you sell to your loyal customers. While these are all critical components of a highly successful enterprise, the fact of the matter is that your brand is possibly the most essential part of your business. It helps potential customers to know who you are, what you stand for, and what you sell so that your company will pop into their minds when they need something you provide. However, keeping your brand visible without overdoing it to the point where people become bored with it isn't as simple as many people believe. It's a delicate tightrope you must walk to ensure your brand is the first thing people associate with a product while making sure that those associations are positive.
If there is one group of people that you really want to wear your branded clothing items, it has to be your employees. These are the guys and girls who are on the front line, and when you treat them well and invest in their futures, they will become brand ambassadors who are most prepared to sing the virtues of your company. By creating an online swag store for employees that sells a variety of items based on your brand, you will allow them to purchase a range of clothing and products that they will use when they're outside the office, creating a free advertising stream that is otherwise impossible to avoid. Now, there are a few caveats here:
If you really want to up your branding game while adding another revenue stream to your quiver, you could also offer your staff the ability to earn a commission every time sold. This would be a sort of in-house, employee-only affiliate scheme that will encourage them to buy their own items in order to promote the brand but also to push it to others based on word of mouth…a win-win scenario in anyone's book.
Offering different swag options will give your company more space to promote your brand. If you stick with the usual techniques, things can become staid over time, and you can run out of ideas that resonate with the public. While many of the typical methods work perfectly well, such as utilizing social channels to push out content related to your business, when combined with a range of exciting swag, you can really up your game and increase the likelihood of people choosing to visit your store rather than you having to pull them in.
We alluded to the point of quality earlier in the post, but that was related to your employees rather than the public at large. However, the fact remains that if you're going to take this path and develop a selection of products emblazoned with your brand, you really ought to make sure they are of the highest quality. The items you sell will reflect upon you, and if you are content with shifting a load of poorly made products that also happen to have your logo on them, then you should also prepare yourself for the inevitable backlash. Nowadays, people are extraordinarily product-sensitive and will absolutely admonish you if they believe that this is merely a poorly attempted marketing exercise and that you have no genuine desire to offer a decent product. On the other hand, the more effort you put into developing a range of very high-quality items, the more likely it will be that those who purchase these things will associate your brand with similar quality.
Creating a selection of amazing branded swag will give you a renewed opportunity to generate even more exciting marketing campaigns. You can use them in prize giveaways, offer to give a selection away to charity, and if you're really brave, offer your loyal customers to help you come up with a range of designs that you can either use on your main products line or use to create a customer-generated line that is sure to fly off the shelves (after all, most people would love to buy products that they've had a hand in creating). Even if you don't plan on engaging your audience this way, it's worth considering it for a later time when you perhaps have more resources that enable you to invite your customers to customize their very own swag based on your brand identity.
We touched on this position in the previous section, but if you really want to boost the appeal of your company and spread your name far and wide, it could be a great idea to incorporate your swag into any social media campaigns you are running. This can include giveaways or almost anything that is at least related in a passing way to swag and your brand. You could create video content where you show the behind-the-scenes process of generating the various items; it might be high-resolution images based on the different ideas you've had or anything else that is in some way interesting and exciting. By encouraging user interaction, you will also massively boost your social presence by having your most engaged users share and repost your content. As long as you're able to consistently come up with ways to use your branded swag without it becoming dull, you could be a winner.
Braided swag is an excellent way to boost your marketing efforts and upscale your customers' image of your brand. By allowing your employees to become involved, you will also open up entirely new avenues of free promotion, as they will wear and use whatever you've created.
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