Selzy vs. Moosend: Which Email Marketing Platform Is Best for Your Business?

Selzy vs. Moosend: Which is the better email marketing option?

Email marketing tools are what first come to mind with so many such options: Mailchimp, Constant Contact, ConvertKit. There are newer entrants such as Selzy and Moosend that are now viable options. If you're considering these two options, you're likely looking for inexpensive prices, easy automation, and easy email builders for small to medium-sized businesses.

I've spent a lot of time on both platforms—designing emails, creating forms, and testing automation sequences. Here I'm sharing my experience, highlighting the big differences, and providing insight drawn from real-user feedback. I hope this thorough comparison will make it simpler for you to choose the right platform for your particular needs and business goals.

Selzy is slightly easier to get started with

Both platforms promised to be easy at first, but at first, I preferred Selzy. Signing up was quick and simple, and the interface was welcoming right away. It only took a couple of minutes to build my first campaign, with simple prompts that guided me through every step.

Moosend also offers seamless onboarding, albeit with a marginally more complex setup. It gives extra importance to domain setup and sender address verification upfront. Although this step was necessary, it slowed down the initial progress. Once set up, however, Moosend is every bit as intuitive.

I can see why certain users like Selzy for its speedy launch. If speed and less hassle are the most crucial to you, Selzy is the winner. On the other hand, Moosend's thorough setup ultimately serves users who like thorough customization initially. Down the road, both platforms reveal sturdy features that grow with your business.

Email editors and templates are impressive both ways

A great email builder can make a huge impact on your marketing workflow, and both Selzy and Moosend have excellent editors. Selzy's intuitive drag-and-drop editor is ideal for newbies and is also great to look at. Its modern templates make it easy to craft professional emails without having to sacrifice appearance.

Moosend's email builder, on the other hand, offers more template variety and customizations, including dynamic content blocks that react to the actions of the users. Moosend can be intimidating at first, but the more you use it, the more you'll appreciate its flexibility and accuracy. I've seen that minor variations in the design tools can make all the difference when you're tweaking campaigns.

Overall, if speed and simplicity are what you're looking for, Selzy's minimalist editor will be the first one you'll use. Alternatively, if you're prepared to invest the time to learn to utilize advanced designing capabilities, Moosend's advanced feature set can improve your email campaigns.

Automation capabilities: Moosend stands at the forefront

Automation is the foundation for effective email marketing, and both platforms possess useful automated workflows. Selzy provides automations like welcome emails, cart abandonment emails, and re-engagement campaigns. It possesses a simple workflow builder, making it perfect for newbies who can configure campaigns with ease without putting in much effort.

Moosend offers more advanced automation feature with powerful conditional triggers and multi-step workflows. This enables advanced marketers to build extremely personalized customer journeys that react to specific actions in real-time.

The degree of automation really comes down to the needs and size of your business. For small businesses, the ease-of-use of Selzy would be more than adequate. For organizations with more complex needs and a growing subscriber base, the more advanced capabilities in Moosend provide the extra edge necessary for successful email marketing.

Landing pages and forms: almost the same, but Selzy is easier to use

Building effective signup forms and landing pages is the secret to email marketing's success. Selzy offers an instant and hassle-free way to create inline forms, popups, and basic landing pages. It is simple to embed, making it easy to add to your website.

Moosend also provides strong form and landing page functionality, but the choices can be daunting at first. You get many design options and settings to customize, which can be a blessing or curse. But once you're familiar with the options, you will really enjoy the platform’s flexibility.

I realized that Selzy was ideal for the quick deployment of simple yet efficient forms that were able to accomplish the work without added complexity. Moosend, which was initially complex, is better suited for businesses that require more intricate designs or need to experiment with different form behaviors.

Integrations are abundant, but Moosend leads here

Integrations help your email marketing platform work smoothly with your other tools. Selzy integrates with popular applications like Shopify, WordPress, and WooCommerce so you can simply connect to the business tools you use with the click of one or two.

Moosend does have a more extensive integration library, however. It integrates with numerous other CRM platforms, e-commerce platforms, and analytics tools so that whatever you're already set up with, you can build an integrated marketing ecosystem. Additionally, its integration with Zapier allows you to connect to thousands more applications, which can really simplify workflow.

Price: Selzy provides simpler plans, Moosend provides flexibility

Price might be a priority. Selzy has simple price plans, with the free plan for 100 contacts and 1,500 emails per month, advancing to reasonable paid plans such as the Lite plan at $7.50/month and the Standard plan at $15/month for 500 subscribers. Clear pricing ensures you know what to expect as you grow, with little to no surprises.

Moosend also offers a 30-day trial for free and charges by the number of subscribers, with the Pro costing $9 per month for 500 subscribers and unlimited emails, automation workflows, and landing pages. But its price plan can be more complex, with added tiers like Enterprise with custom prices and extra functionality, which can need to be reviewed more thoroughly to determine the most appropriate for you. While this can be daunting at first, it does offer more fine-grained control for the paid feature.

If you want simple, predictable pricing, Selzy is the better choice. But if you're okay with a more complex model, Moosend could offer more value as your needs grow.

Support and assistance: Moosend narrowly heads the pack

Good customer support can make or break the experience with an email marketing platform. Selzy provides solid email and chat support, and an outstanding documentation library that easily answers most common questions. Response rates are generally excellent, problems get solved efficiently. Their constantly updated blog and case studies provide valuable information and tips that can be applied by new and experienced marketers alike.

Moosend offers the same support channels, but it goes one step further with additional sources. Their live chat, learning webinars, and in-depth knowledge base are all meant to help users to always fine-tune their email campaigns.

Real User Feedback and Case Studies

Aside from my own testing, real-user feedback has also been extremely helpful in forming the complete picture of these platforms. Most small business owners appreciate the ease and simplicity of Selzy, with many noting the quickness with which campaigns can be created and the absence of learning curves. Users appreciate Selzy's ease of use and how it delivers results without confusing new marketers.

Experienced users or growing businesses choose Moosend for its strong automation, wider integration and customization options. Some case studies have shown that businesses with stronger engagement rates use Moosend for its flexibility to manage complex marketing scenarios.

This feedback emphasizes that whether to use Selzy or Moosend should be determined by the business's size, level of experience with marketing, and final objectives. Both services have different strengths that cater to different segments of the market.

Selzy vs. Moosend: What should you use?

After thoroughly comparing both Selzy and Moosend, it is clear that both email marketing platforms have strengths and weaknesses. They are both excellent choices for the email marketing arena, but they cater to somewhat different business and user needs.

Choose Selzy if you want to:

• Send compelling emails directly easily.
• Use simple automation and forms to complete all the fundamental needs.
• Benefit from a transparent pricing model.

Choose Moosend if you want to:

• Use powerful automation with flexible customization options.
• Easily connect with CRMs, social media, and other tools to simplify work, share data, and improve your marketing strategy.
• Make use of an extensive library of learning materials and support tools.

Both platforms are good. If I were to establish a small business with the requirement for quick deployment and ease, I would use Selzy. If I were to operate an expanding business with the requirement for advanced marketing processes and seamless integrations, I’d use Moosend.

Related reading:

• The best Moosend alternatives
• The best Mailchimp alternatives

Dennis Anderson is a freelance writer specializing in technical copy and email automation. He believes in delivering the right message to the right audience through effective segmentation.