Quiet Marketing: Understanding the Contradiction

Marketing by nature is often loud. It's about drawing attention to itself and explaining to audiences why the business behind the marketing is worthy of their time. It's about sending a message and that often comes with a lot of visual and audio noise.

Not that this can't be effective – it often is. However, it's also the same kind of marketing that customers are exposed to 24/7 all around both the digital and physical world. Instead, consider what quiet marketing can do for your brand – letting results speak for themselves.

Customer Service

Putting as much effort as possible into the customer experience is a good place to start. If each of your interactions with a given customer are pleasant, enjoyable, or memorable in a positive way, that might leave them with a good lasting impression. This is especially going to be the case if they were also impressed with your product or central service.

Take a restaurant, for example. While you need marketing to get your name out there, what's going to be much more likely to make an impact on customers is their time spent at your venue. If they feel as though the customer service is strong and the food is good but well priced, they'll likely want to come back.

Lack of Issues

In some cases, you want to go beyond being simply quiet into being truly silent. When it comes to controversies and PR disasters, you don't want to be the center of attention, and if you are, you have to know how to navigate these choppy waters to come out as unscathed as possible. Part of the way that you can do this is by taking preventative measures. For example, if you ensure that your business is protected with a robust and reliable security system, you reduce the chance of falling prey to a malicious attack that could be costly to your reputation. Staying in contact with security experts who can offer MDR with any problems that might arise in your system might help to prevent you from being caught off-guard.

While this can't necessarily help with all kinds of PR disasters, learning how to respond and when not to talk is also very valuable.

Brand Power

Over time, you might be fortunate enough to find yourself in a position where your brand simply speaks for itself. This doesn't mean that you won't have to market at all, but you can interweave this into your marketing in a way that comes across as more subtle and impactful – without feeling as though you have to create the most visually exciting marketing possible to get attention. As always, however, there is a balance to strike. Being too confident in your minimalistic approach might simply be unsuccessful – especially if customers feel as though it comes across as smug or self-important. Understanding the weight that your brand holds without being too superior still gives you some room to play with sincere and humble approaches that might help to endear you to certain audiences.