How to automate email marketing with Zapier

In this blog post, we'll explain how to automate your email marketing with this powerful tool.

What is Zapier?

Before diving into the process of automation, it's crucial to understand what Zapier is. Zapier is a powerful online service that enables you to integrate different applications and automate workflows between them. It can connect thousands of apps, including most leading email marketing platforms, making it a vital tool for digital marketers.

The magic lies in what Zapier calls 'Zaps.' A Zap is simply an automated workflow that carries out a specific task or set of tasks when triggered by specific events. By using Zaps, you can automate manual tasks such as sending emails, syncing contacts, etc., freeing up more of your time to focus on more strategic issues.

Steps to Automate Email Marketing with Zapier

Now that you know what Zapier is, let's discuss how you can use it to automate your email marketing efforts. Despite how it may initially appear, the process is quite simple.

Step 1: Set Up Your Zapier Account

The first thing you need to do is set up your Zapier account. You can start with a free account, which allows you to create up to 5 Zaps. As your needs grow, you can upgrade to a paid plan for additional Zaps and more advanced features.

Step 2: Choose Your Trigger App

In Zapier language, the trigger is the event that starts a Zap. In most cases, the trigger for email marketing would be a new subscriber signing up for your email list. The trigger app is the software where this action takes place, such as a form on your website or your email marketing platform.

Step 3: Select Your Action App

Once you've chosen your trigger app, the next step is to select your action app. This is the software where the action will happen after your Zap is triggered. For example, if your trigger is a new subscriber, your action could be to add that subscriber to your email marketing platform and send them a welcome email. Remember, the whole idea of using Zapier is to ensure this process is automated.

Step 4: Test Your Zap

The final step is to test your Zap. Zapier will provide an option to send test data through your Zap, ensuring it's working as expected. After testing, you can turn your Zap on, automating your email marketing process from this point forward.

To summarize, automating your email marketing with Zapier involves creating an account, creating a 'Zap,' choosing a 'trigger' event and corresponding application, then choosing an 'action' event and the related application. Once setup, Zapier seamlessly automates tasks between your chosen applications whenever the 'trigger' event occurs, freeing up valuable time to focus on other aspects of your business.