4 Unique SEO Tactics to Try for Your Growing Business

Chances are, you are more than aware that you need to have SEO when you're running a business. Now, there are those basic tips that most people know about when it comes to SEO, but is that really it? No, definitely not! While sure, these generic trips like indexing, content creation, and authority are all really important.

They're more like a drop in the bucket when it comes to SEO. Actually, in terms of SEO tactics, there's a lot that needs to be kept in mind, and some of the lesser-known ones can really make a difference. So, here are some more unique SEO tactics that you might want to consider when growing your business!

Understanding the Power of Transcription

Have you ever wondered why your amazing podcast or video content isn't bringing in the traffic it deserves? Chances are pretty high because search engines, like Google, can't crawl voices. This is just something that might be here for a while, but it's totally fine because there is a pretty easy solution to this! This is where transcription services come in.

So, just by transcribing your audio content, you can create text versions that search engines can read and index. This not only makes your content more accessible but also opens up a treasure trove of SEO benefits. Plus, you have to keep in mind that AI transcribing just doesn't do a very good job, so you're far better off hiring a true professional for this. Plus, it's pretty affordable too!

Making Your Business Website and Content Voice Search Friendly

With the rise of smart speakers and virtual assistants, voice search is becoming a significant part of how people find information online. Well, technically, it's been a thing since Siri was introduced. But with smart home tech and just trying to create a more easy and convenient space at home, it's just become even more important.

So, nowadays, because this is only going to become more and more prevalent, it's going to be a good idea to just go ahead and start optimising your website for voice search/ People speak differently than they type; they use natural, conversational language. So, tailor your content to answer questions directly and use long-tail keywords that mimic how people talk.

Your Social Media Strategy and SEO Strategy Need to Complement Each Other

Now, you have to keep in mind that social media and SEO go hand in hand. So, a robust social media strategy can drive traffic to your website, increase brand awareness, and enhance your SEO efforts. But how can you even do this? Well, in your posts, you can have keywords (yes, that works). Ideally, you should have some long-tail keywords. But you'll also need to share your content on social platforms to reach a wider audience.

Encourage Customer Reviews

Yep! It's true; this actually helps with SEO! So, it's a really good idea if you went ahead and encouraged satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. But don't just stop there; you'll also need to respond to reviews promptly, whether they are positive or negative. Overall, positive reviews can improve your local SEO and attract more customers, while addressing negative reviews can demonstrate your commitment to customer satisfaction.